In an era of rapid transformations and changes, organizations need managerial leaders who can adapt to these shifts and mitigate their negative impacts. There is a strong demand for leaders who possess the capability to leverage limited resources—whether material or human—and maximize or preserve their value. Leadership and strategy play a critical role in the success of organizations and in driving them toward excellence by fostering resilience and innovation.

Leadership is responsible for shaping the vision and creating the necessary business culture to achieve it. This process relies on a comprehensive analysis and understanding of the work environment, enabling the organization to acquire and develop the appropriate knowledge to achieve excellence in the face of challenges such as globalization, intense competition, rapid change, creative diversity, performance management, and capacity building.