In an era of rapid change across all fields, only the most capable will endure. An organization’s competence and relevance are measured by its ability to respond to changes and even steer them in its favor. This course aims to provide a comprehensive guide for participants on how to navigate these changes through strategic planning. The program offers a detailed explanation of the strategic planning process and goal achievement, equipping chambers of commerce with the tools and methodologies needed to analyze and assess internal and external environments.

This enables them to set strategic and financial goals and develop effective plans that support their continuity and strengthen their leading role in serving their members. The program focuses on mechanisms for formulating and implementing long-term strategies that are both flexible and efficient, allowing chambers to adapt to changing economic challenges while maintaining growth and positive impact.